Traverz – one of the 50 most innovative startups in Switzerland

Venture, the leading competition for up-and-coming entrepreneurs in Switzerland, was founded in 1997 as a joint initiative of ETH Zürich, McKinsey & Company, Knecht Holding, Innosuisse and EPFL. With a Jury made up of some of Switzerland’s leading entrepreneurs and businesspeople, nearly 400 businesses applied to be considered for the competition – demonstrating the fast growing nature of the country’s tech eco-system.

Against this incredibly tough list of applicants, Traverz is proud to have been selected as one of the 50 most innovative startups, and one of the 10 finalists in the vertical Retail & Consumer Services.

As a finalist, Traverz will receive mentoring from Venture’s network of industry experts & will be pitching in the competition finals later in May and June.

The Jury delivered some fantastic feedback, in particular commenting on our mission to humanise product search:To find out more about Traverz and how we are revolutionising product search, we suggest these articles outlining the Search-by-Traverz approach:

• A review of how product search is failing consumers – as well as platforms
• A step-by-step enhancement of filter-based product search
• Humanising product search by moving to a preference concept