Software industry marketing veteran, David Newberry joins the Traverz Advisory Board

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“The approach to product discovery that Traverz is taking is truly ground-breaking for consumers and platforms alike. No-one else is enabling consumers to share their preferences and interests to influence their discovery journey.” – David Newberry


 

Traverz is very pleased to announce that David Newberry is joining the Advisory Board with immediate effect.  This appointment demonstrates the intent and impact the Traverz solution is gaining in the product discovery market place.

David brings with him incredible experience gathered by working in software innovation his entire career, most recently as Chief Marketing Officer of Attraqt, the product discovery search platform. David’s ability to bring his knowledge to bear for Traverz at this critical juncture of our growth is truly game changing.

David’s career has been spent helping companies understand their customers better and helping create the services and products they need to be successful in the marketplace. With stints at Attraqt, Portrait and Pitney Bowes, David brings a wealth of insight to the role.

Twan Vollebregt, CEO of Traverz commented ‘On a personal note, I could not be more pleased that David has agreed to join Traverz on our incredible journey. He brings so much experience and insight. Traverz is already benefitting from his presence. I am very much looking forward to working closely with him going forward’.

David added ‘I am very happy to have joined Traverz and to be able to support the team at this critical phase of their growth. They really have a great product that is unique in the market place. Current search mechanisms like filter-bars and search-bars are a single-shot technology-driven user experience that leaves little room for discovery, and platforms struggle to truly personalise the user journey. Traverz is a win-win – bringing improved user experience that not only reflects iterative and fuzzy human thinking, but is also super easy to implement because of its MACH architecture, meaning solutions can be deployed quickly to market.’

The team at Traverz are very excited to have David on board and to be further redefining the product discovery and search market together.

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