Retail Touchpoints: How to Let the User Drive True Ecommerce Personalization

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Why keep consumers at arms-length? Consumer engagement leads to confidence, conversion and loyalty. Stop guessing, and start knowing!

As set out in this Retail Touchpoints blog, today’s technology-led approach to eCommerce personalisation sees consumer engagement as unnecessary friction. The focus is on guessing what the consumer might be looking for, using any data that is available (segmentation, observed behaviour, etc). But in the end, a guess is a guess…

Enabling the consumer to tell us what their needs are, is much more powerful.

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We think it’s time for a change. What do you think?

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Traverz is changing product discovery for good. Are you ready to take advantage?