Product Discovery
The Way It Was Meant To Be

Traverz has been designed and built to benefit existing search platforms, ecommerce sites and consumers.

Traverz derives consumer intent through multi-step consumer engagement at the feature and attribute level. Low-friction feedback and interaction mechanisms encourage consumers to engage in a natural way, enabling Traverz to deliver highly valuable explicit intent information to the search engine.

Traverz is intuitive, explainable and scalable. The way product search was meant to be.

New engagement mechanisms
integrated into the journey

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Feedback - everywhere

As consumers browse product lists and descriptions, they have reactions. Traverz enables this reaction to be communicated in the moment, through a simple point-and-click feedback mechanism that communicates a clear intent. Any product attribute can be activated in this manner, thereby capturing the long tail of consumer preferences. Search and filter bars completely lack this dynamic.
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Preference-based flexible search

Product discovery is a process of weighing up pros and cons. By aggressively filtering products we discourage consumers from communicating their intent. Traverz utilises consumer preferences to initiate a process of ranking rather than filtering, and delivers sophisticated ‘explainability’ to clearly indicate how well the product matches those preferences. No black box - if the product doesn’t match perfectly, it’s highlighted.
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Interactive communication

The Traverz virtual agent helps in the moment when most needed. It replicates the physical store experience of being given guidance and being able to ask - in natural language (text or voice) and within the context of the journey. This opens up a communication channel for further intent understanding and discovery. More natural discovery means more confidence which means more conversion.

Orchestrating a new search
and browse paradigm

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How all the parts work together
to drive better product discovery

The Traverz mechanisms are built as an augmentation layer using MACH technology. The conversational style interaction elements bring a stream of explicit intent into the search and ranking process. This is all designed to work the minute it is switched on with no need for lengthy training to become effective.

The result is really very simple and powerful. Traverz delivers superior personalisation through a much better, deeper, engaging, effective consumer experience. When consumers are engaged and have confidence, they are finding products they want, and they convert more. That’s what Traverz delivers.

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Win-win for all stakeholders

Benefits for Search
Platforms

  • Truly understanding customer intent - no-one else is doing this
  • Enables faster path to value from existing personalisation investments
  • Provides search platform customers a fast track to increased engagement and conversion
  • Complementary, MACH based technology

Benefits for Ecommerce
Sites and Retailers

  • Creating a deeper connection with consumers
  • Putting your consumers preferences and interests at the heart of search
  • Driving increased conversion and a natural propensity to increase basket size
  • Customise the search & browse UI through MACH Headless technology

Benefits for the End
Consumer

  • Enjoyable, engaging product discovery process
  • Seamless, intuitive interface for better search outcomes
  • Ability to understand product suitability and make trade-offs
  • Greater confidence in searching and purchasing

Creating deeper connections reduces churn

Traverz Testimonial

“  Traverz made me feel at ease … it got me excited because every time I added a new preference I knew that even better results were going to show.  “

Traverz is changing product discovery for good. Are you ready to take advantage?