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Traverz wins 2nd place in 2020 >>venture>> Startup competition

We’re incredibly excited to have been awarded 2nd place position in this years’ >>venture>> competition, which celebrates startups across Switzerland. With over 73 en...

How can e-commerce platforms and marketplaces gain meaningful insights into customer requirements?

E-commerce merchants know surprisingly little about their customers needs and wants. This is a bold statement that runs somewhat counter to common wisdom, and it is true that e-comm...

Our UX/UI Specialist: Jay Birch

2020 has already been a great year for Traverz, and we wanted to introduce to you a key team member - our lead designer, Jay Birch - who has been helping to drive that success. We’...

Traverz – one of the 50 most innovative startups in Switzerland

Venture, the leading competition for up-and-coming entrepreneurs in Switzerland, was founded in 1997 as a joint initiative of ETH Zürich, McKinsey & Company, Knecht Holding, Inn...

Humanising product search and making it truly personal

Personalisation is a macro-trend that’s driving real changes in how businesses work - from marketing to e-commerce. When using marketplaces or e-commerce sites, it is clear that us...

Enhancing filter-based product search, step by step

There are many documented issues with product search filters, as we discussed in an earlier post. The outdated and impersonal way product search operates hasn’t changed from its or...

Product search is failing consumers – as well as platforms

E-commerce platforms and marketplaces have become the go-to mechanism for consumers to search for many of their regular and irregular purchases, with at least 63% of all shopping jou...

An introduction to Traverz – launching our series of regular updates on the world of product search

Consumer adoption of marketplaces and e-commerce is growing faster than ever. Online retailers are now often the first purchase choice for consumers, but the way product search works...
‘Search by Traverz’ delivers higher sales for marketplaces
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