Background

Using conversational AI to help consumers make better choices

With a growing number of consumers gravitating towards online shopping, e-commerce businesses find themselves confronting the joint challenges of acquiring and retaining ...

How can e-commerce platforms and marketplaces gain meaningful insights into customer requirements?

E-commerce merchants know surprisingly little about their customers needs and wants. This is a bold statement that runs somewhat counter to common wisdom, and it is true ...

Humanising product search and making it truly personal

Personalisation is a macro-trend that’s driving real changes in how businesses work – from marketing to e-commerce. When using marketplaces or e-commerce sites, i ...

Enhancing filter-based product search, step by step

There are many documented issues with product search filters, as we discussed in an earlier post. The outdated and impersonal way product search operates hasn’t changed ...

Product search is failing consumers – as well as platforms

E-commerce platforms and marketplaces have become the go-to mechanism for consumers to search for many of their regular and irregular purchases, with at least 63% of all ...

An introduction to Traverz – launching our series of regular updates on the world of product search

Consumer adoption of marketplaces and e-commerce is growing faster than ever. Online retailers are now often the first purchase choice for consumers, but the way product ...