An introduction to Traverz – launching our series of regular updates on the world of product search


Consumer adoption of marketplaces and e-commerce is growing faster than ever. Online retailers are now often the first purchase choice for consumers, but the way product search works has not evolved from the early days of internet shopping.

Do you ever wonder if there is a better approach to product search? A way that encourages brand loyalty, increases propensity to purchase, and gives you better insight into your customer?

Here at Traverz we’re passionate about shifting the product search paradigm for e-commerce and marketplaces. By moving beyond the static filter mechanism, we’re humanising the way search works and removing barriers to purchase, increasing brand loyalty and driving a better search experience for consumers.

We’ve designed these updates to keep you up to date with innovations and trends in product search, as well as keeping you up to date about Traverz and the reasons behind WHY we’re revolutionising search. We want this to be a two way conversation – if you’d like to talk through anything you read, then please do get in touch with us.

First, let us introduce you to our founders, and their reasons for starting Traverz.

Twan Vollebregt

Twan Vollebregt – CEO & Co-Founder

“I started Traverz because as a consumer, I was finding that selecting the ‘right’ product too often resulted in hours of fruitless browsing and spreadsheet-building – only to feel strong doubt that I had missed something better.

The tech entrepreneur in me naturally started itching to tackle this problem, so in 2018 I started Traverz with a vision of using modern UX and cutting edge technology to change the search paradigm.

This is an exciting journey because we are able to deliver strong benefits for both consumers and platforms. A better experience and faster conversion – its a win-win.”

Jukka Hekanaho

Jukka Hekanaho – Co-Founder

“I joined forces with Twan because in my professional life I have always used Machine Learning (ML) and Natural Language Processing (NLP) to understand what the person behind the data really wants, in order to create new customer facing ML applications.

The Traverz vision attracted me because of its focus on product search – something that I personally had always struggled with.

I’m really excited to bring together modern AI with a great UX to really focus on the needs of the individual, guiding and supporting them to create a totally new search experience.”

We’re publishing articles and updates on a regular basis, delving into the world of product search for marketplaces and e-commerce, and keeping you up to date with what we’re up to. If you want these updates sent straight to your inbox – sign up for our updates below.

Traverz is changing product discovery for good. Are you ready to take advantage?