Changing Product Discovery.
Traverz is on a mission to understand the explicit preferences of consumers
and put them at the centre of every online product search
Founded in 2018, Traverz was born out of the frustration of using the same technology-driven ecommerce product search and discovery system that has remained largely unchanged for 20 years. It was time for a new approach.
Motivated by a belief that search and discovery should be a co-operative effort between consumer and platform, Traverz focused on innovating around this problem from a whole new direction – a direction that makes the technology work like the consumer does, not the other way round.
For consumers, online product search and discovery is not about matching bits and bytes. Humans don’t think like search engines. We are fuzzy. We learn about what we like as we go. We are constantly trading preferences against each other.
Traverz is designed to humanise the search process by getting consumers to “traverz” the world of information. To get the answer they were seeking. Along the way, we enhance the platform’s understanding of consumer intent, enabling better personalisation and building trust.
Traverz was not founded to find subtle tweaks that give small conversion improvements. We are fundamentally changing the paradigm and defining the future of search.